John Ball Zoo

Corporate Sponsorship Opportunities

John Ball Zoo serves over 500,000 visitors per year. In fact, we are the fourth most attended attraction in the state of Michigan! Our guests are almost exclusively families with children 14 years and younger. They visit an average of two times per year and their stay is about 3 hours. The most common answer we hear when we ask our visitors why they came to the Zoo is "It is a great place to get together with family". When people are happy and enjoying themselves with family, that is when you want them to see your message! We have many traffic-building, high profile, community centered partnership opportunities that fulfill all your needs and budget!

In Zoo Signage

Corporate logo and name on a sign at any of the following exhibits and attractions. Seasonal Sponsorship fees range from $3,500 - $5,000 (May - October).
Zipline or Ropes Course
             These two attractions are a thrill for kids of all ages! Approximately 13,000 riders per season.
Animal Exhibits
Bobcat, South America (tapir, capybaras), Mountain lion, Snow leopard, Spider monkeys and more.


Event Sponsorship

Host an event in your company name. Event Sponsorships include social media recognition, signage in the Zoo, booth/hospitality area at the event, Zoo tickets for your staff or clients, and paid advertising (Zoo Goes Boo only). Event Sponsorship fees range from $2,500-$8,000.
Party for the Planet (Saturday May 6)
Celebrate Earth Day at the Zoo! Over 20 conservation minded organizations with 4,000 to 5,000 visitors.
Monarch Day (Saturday Sept 9)
Kids get up close and personal with this fascinating butterfly with 2,500 to 3,500 visitors.
Zoo Goes Boo (Friday Oct 20 to Sunday Oct 22 and Friday Oct 27 to Sunday Oct 29)
This 6-day Halloween event is a favorite for families  with over 25,000 visitors.
Christmas for the Animals (Sat Dec 2)
One special day in the winter dedicated to our animals and enrichment with 5,000 visitors.
Create Your Own Event
Have something special ? We'll be happy to work with you on ideas!


Contact us:

Call: Krys (616) 336-4374
Walk in: Administration Office located just outside the entrance of the zoo 
1300 W Fulton St Grand Rapids, MI 49504 8am until 4:30pm Monday through Friday
Fax: (616) 336-3907
Mail: John Ball Zoo PO Box 2506, Grand Rapids, MI 49501